Powering Privacy Compliance with a Customer Data Platform
Resolving the Privacy ParadoxFor marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer relationships. But while the dust has not yet settled, the central position of customer data in the emerging world is already clear.
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Read this whitepaper to discover how your business can nurture first-party data to support existing customer relationships and use third-party data to acquire new customers.