Report
![Dotdigital Rise of the Responsible Marketer]()
Rise of the Responsible Marketer
Why You Should Take A More Customer-Centric ApproachBuilding trust with customers through responsible marketing is central to retention, life-time value, and optimizing investment in sales and marketing. Brands must therefore put data stewardship at the heart of their marketing efforts not only to reassure consumers but to build the long-term meaningful relationships that drive loyalty. Read this report to find out more about responsible marketing.
Report Snap Shot
"44% of US consumers trust brands to store their data safely when they have to give their personal data to the brands they buy from. However, 25% still didn’t trust that brands would store their data safely."
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