Case Study
![Treasure Data Shiseido Applies Treasure Data to Make Up Beautiful Marketing]()
Shiseido Applies Treasure Data to Make Up Beautiful Marketing
How to Create a One-to-One Marketing Program Fuelled by Customer DataShiseido’s customer loyalty program has been at the centre of their customer communication and branding strategy for 80 years. But it was only in 2012 that they added a digital component. By bringing their loyalty program online, they also brought along a wealth of data. Inside the app, consumers can browse catalogues, order products, search for store locations and receive expert advice and product recommendations.
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This short case study explains how Shiseido’s loyalty app managed to increase in-store revenue by 20% and grow their net income by 38% year on year.
