Shoppers Are Wise, But Is Your Brand Keeping Up?

If we asked you to name the UK’s go-to supermarket, would you know who it was? With the rise of the 'cheap-and-cheerful" retailers like Aldi and Lidl, the times are changing for the big four. Ultimately, brands can no longer rely on customer loyalty as they used to and customer loyalty rewards can only go so far. This report examines the methods and tactics brands can implement to retain market share and customer loyalty if they want to grow and achieve ongoing success.