Shopping for the Greater Good
These days a clean conscience can be a strong motivating factor and consumers are becoming more and more aware of their consumption habits.For brands, this means stricter requirements in terms of transparency and a potential backlash from environmentally conscious customers.
Report Snap Shot
In this article discover recent survey findings on climate anxiety and consumers’ environmental ethics. Highlights include:
- The importance of transparency
- What customers look for in the product information
- Why consumers are outnumbered by options