Technology and Your In-Store Associates, a Match Made in Retail Heaven?

The snazziest of retail initiatives will fall flat if they’re not backed by human interactions and customer service. The human element of your brand is key to consumers with a whopping 75% reporting to want more human interaction according to PwC. In a world where consumers will turn their backs on a brand whose employees provide abysmal customer experience, there’s everything to lose for brands looking to retain customers and remain competitive.