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Report Treasure Data The Complete Guide to Customer Data Platforms

The Complete Guide to Customer Data Platforms

Everything You Need to Know about Customer Data Platforms

A Customer Data Platform (CDP) is a database often used by marketers and customer experience teams to ingest customer data from relevant platforms, channels, and devices, including marketing, product, sales, and support systems to provide a single, unified view of your customers. Based on segmentation within the CDP, companies are able to activate hyper-personalized and data-driven consumer engagement across various marketing channels.

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Read this whitepaper to learn everything you need to know about CDP and how using one can benefit your business.

Solution Categories

Customer Experience Software

Customer Experience Software

Customer experience software refers to a digital tool or platform designed to enhance and optimize t...

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Customer Satisfaction Software

Customer Satisfaction Software

Customer satisfaction software refers to a type of technology that enables businesses to measure, an...

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Customer Communications Management Software

Customer Communications Management Software

Customer Communications Management (CCM) software refers to a technology solution that enables busin...

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