The CRM Manager’s Guide to Digital Adoption.
Why does CRM adoption matter?CRM is more than just a customer relationship management database. However, if employees aren’t using the CRM effectively, organizations may face issues with customer data quality, missed sales opportunities, and a less agile sales team. Around 84% of employees struggle with software at least some of the time, while 40% feel frustrated “often” or “all the time.”
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Read this guide to learn about:
- Why 36% of employees lose approximately an hour each week to software issues, and 44% delay tasks to avoid using software they find challenging
- How to create a continuous “learning by doing” approach through digital adoption.
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