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![Redeye Top Tips for Peak 2020]()
Top Tips for Peak 2020
Preparing for the digital stormDespite its US heritage, the peak period over Black Friday and into Christmas is ever present for UK Retailers. In 2019 UK shoppers spent around £37.4 million in November, but with the uncertainty of 2020, we have no idea what peak will look like this year. Will online be dominant and the high streets empty? Will the financial impact of the pandemic on many homes and businesses mean customers are tighter with their spending, and can many businesses afford the traditional big-ticket discounts?
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- You may assume that volume will be the key to success this peak period, but you’d be wrong! There also isn’t a one size fits all approach for the number of emails you should send as it should vary per customer.
