Treasure Data CDP at Subaru

As Subaru continues to grow (annual revenues now exceed $29 billion (US$), market pressures and automotive-development costs associated with CASE technologies continually squeeze the company’s profit margins. Recognising a prime opportunity to improve efficiencies, Subaru first evaluated CDP solutions to help reduce customer acquisition costs and improve marketing return on investment (ROI). The goal was to make better use of existing first- and third-party data to simultaneously enhance the customer web experience and to improve web advertising.