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Understanding the End-to-End Content Lifecycle to Succeed in a Digital World
Consumers are becoming increasingly demanding with digital experiencesWith the business world shifting most of its activities to digital, a brand’s online presence has never been more critical. However, simply running ads or selling trending products may not be enough in 2020, as studies indicate that the customer experience itself dictates company success. In fact, customers are likely to spend 140% more after a positive experience than customers who report negative experiences. The importance of the customer’s experience is a factor in both B2C and B2B environments. Download this guide to find out how brands can efficiently manage and publish content.
Report Snap Shot
- See what content has already been created and avoid duplication
- Brainstorm new ideas with existing content in mind
- Leverage digital assets like images and video content that may be lost or hidden among the different, disconnected technologies in use.
- Produce, tag, store, and easily locate content for specific audience segments, at specific points in the customer journey, and for specific channels.
