Using GDPR to Make Your Marketing Truly Customer Centric

General Data Protection Regulation (GDPR) is one of the biggest changes to privacy law in 20 years. For businesses, the use of personal data for marketing purposes is very visible to the outside world causing many to err on the side of caution to avoid any potential repercussions. However, there are options available to remedy the most common concerns raised by marketers; there truly are opportunities that still exist in a world where GDPR compliance is essential!