10 Email Segmentation Hacks for Beginners

Developing a personal connection is the key to marketing success. This is easy to create in-person but a lot more difficult online. The customer experience hinges on segmentation. It allows you to offer the same relevant perks and incentives that make the experience as great and as personalised as in a physical store. Also, marketers who use segmentation experience up to a 760% increase in revenue, according to the DMA.