20 Content Marketing Statistics You Need to Know

Content marketing is a great way to drive profitable customer action by creating and distributing highly consistent, relevant, and valuable content. It’s a powerful marketing technique that can enable you to engage an intended audience, build long-term relationships, and show that you care about them.

Using different types of content to target prospects or customers is one way of addressing the needs of your target audience and informing them about the best solutions to meet those needs. Content marketing helps increase brand awareness and showcase products and services that are relevant to your target audience.

Today, content marketers employ a mix of tactics to get their message across and keep their brand in front of target audiences, including:

• Podcasts
• Webinars
• Blogs
• Infographics
• Videos
• Whitepapers
• Case studies

Around 55% of people purchased an item advertised on a podcast. Furthermore, marketers who prioritized blogging gained 13X more ROI than companies that didn’t.

Adding value to your content is extremely important. Your target audience will consume your content more if it adds value to them. Keep your content informative, easy-to-understand, explanatory, and relevant to make the most of your content marketing strategy. Study your target audience, know what exactly they’re looking for, and understand their interests and online behavior to strengthen your content marketing efforts.

Don’t forget to set goals and KPIs to carefully monitor and analyze your actual content marketing performance. You can use tools like Google Analytics and HubSpot for content marketing strategy analytics.

This infographic created by SalesIntel gives a gist of modern content marketing practices and their results. Take a look at it to get some useful ideas to improve your content strategy.