3 Competitive Pressures Driving Digital Commerce Strategy

Today’s commerce landscape is increasingly complex and competitive. Every day, you face new challenges—from growing customer demands to changes in technology to improvements in infrastructure. And the shopping experience is where the rubber meets the road—it’s where shoppers form an impression about you as a merchant, based on your ability to deliver on the promises of delight, relevance, and value. This asset highlights the considerations you’ll need to position your business to compete.