A Guide to Digital Experience Platforms
What is a Digital Experience Platform? And more importantly, why do you need one?The marketplace today is in transition. Digital has become the paramount way businesses not only find customers, but also how they engage with them. The digital experiences they deliver mean the difference between developing a long-term profitable relationship with the customer or losing them to a competitor, and maybe never seeing them again.
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'76% of digital business leaders agree that ‘Digital is the future of our company -- if we do not succeed in digital, we will not have a business at some point in the future.’