Writing with Feeling: A Guide to Emotive Language for More Effective Content

People make decisions purely based on emotions more than we’d like to admit. It’s this very knowledge that makes emotion and storytelling powerful marketing tools.

Content that uses emotive language performs nearly twice as well as purely factual content. And when brands use emotional appeal to create a connection with customers, it separates them from their competitors and fosters greater brand loyalty. In our new guide, we explore how to build a connection with your audience and motivate action using emotive content. You’ll learn; How emotive language influences consumers, why emotions matter and how they’re related to each other and four steps to create a connection that motivates action. GET THE GUIDE!

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