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Case Study Blueshift CarParts.com Increases Engagement 400% by Personalizing Experiences

CarParts.com Increases Engagement 400% by Personalizing Experiences Around Each Customer’s Vehicle

Legacy Marketing Cloud Lacks Data and Personalization Capabilities.

CarParts.com is the leading online auto part and accessories retailer. Their goal is to help everyday drivers get back on the road by making it simple and convenient to shop for auto parts online. They’ve streamlined shopping experiences by making it easy for customers to find the best parts, at the lowest price, and have them shipped to their door. CarParts.com needed a multi-channel marketing solution that would extend that seamless experience across their channels by personalizing products and content based on each user’s vehicle type, historical, and real-time site behaviors. Download this case study to learn how Blueshift helped CarParts.com deliver relevant product and content recommendations, improve customer engagement and scale with automated, behavior-triggered campaigns.

Report Snap Shot

  • Reinvigorate Marketing Through Dynamic and Personalized Experiences
  • Grow Through Automation and Convert Through Deep Personalization

Solution Categories

Personalization Software

Personalization Software

Personalization software refers to a digital tool or platform that enables businesses to tailor thei...