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Customer-Led Personalisation
Personalisation has changed for customers, but most companies missed the memo.Why? For all their creative communication threads across various channels, the businesses they work with are still obsessing over a siloed world of digital transformation, rather than customer-led strategies. And with only 5% of organisations mastering their digital strategies to a point of differentiation from their competitors, there is work to be done and an emerging age of marketers to be empowered.
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Download this guide and learn how to give customers exactly what they’re looking for, by building on the data they share with you every day.
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