The Definitive Guide to E-Commerce Personalization
Strategizing and Scaling Winning Customer JourneysLet’s start with the tough part, which is that most of us are tired of personalization. We’re tired of its demands, its unfulfilled promise, its shifting definition; we’re tired of the very word.
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As you read through this guide, keep joy in mind. It’s easy to be distracted by the noise that surrounds personalization—both positive and negative. But if your company’s goal is to spread joyous experiences to your customers and delight them through positive experiences with your brand, you’ve come to the right place.