Designing the Perfect Email Marketing Campaign

Nearly 300 billion emails are sent every day, which means making an impact in the inbox is vital. So how do we do that? Immediately, most of our minds will go to email design. Design a visual, eye-catching email and half the battle is over. And, you’re right to an extent. But, as people skim over new emails, it's got to do more than simply look nice to capture attention and convert readers to shoppers.