The Digital Mindset of Business Leaders in Southeast Asia

The recent pandemic is drastically changing customer behaviour and brands are having to provide engaging and empathetic omnichannel customer experiences to drive brand affinity, increase sales, and build loyalty. The digital experience is fast becoming the new brand. Sitecore and Ecosystm surveyed over 500 digital decision-makers across the Asia Pacific region to discover how organisations are evolving to meet the demands of the connected customer.