The Art of Personalised Automation

Watch your revenue and engagement skyrocket with the combined power of marketing personalisation and automation. Personalisation and marketing automation are two of the most powerful strategies available to marketers. While automation programs are personalised by nature, always delivering the perfect content at the perfect time, personalisation has the ability to boost automation further by ensuring your customers feel special and valued, inspiring brand loyalty. In this guide we’re sharing ways you can utilise personalisation to optimise your automation campaign content for unrivalled relevancy and engagement, including; birthday programs, back in stock programs, and cross and up-sell programs.