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Four Essential Demand Generation Strategies for 2021
2020 marked the beginning of a new age in marketing, and these are our strategies for future success.Since March of 2020, marketers have been trying to adapt to the new realities established in the wake of the global COVID-19 pandemic. With remote work and virtual-only events becoming the abrupt standard and economic uncertainty looming, marketers have had to make major adjustments to the way they prospect, court, and convert customers. This whitepaper outlines four marketing strategies that can help you minimize risk and generate pipeline as you navigate the rapidly changing landscape of 2021.
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This short resource outlines how the following four marketing strategies can benefit your business:
- Focus on what you can control
- Move towards B2H (business to human)
- Experiment with marketing assisted outbound
- Shift away from macro- to micro-campaigns
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