Report
![Acquia How Data Drives The Digital Experience]()
How Data Drives The Digital Experience
Making It PersonalBrands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective digital experiences comes down to their ability to work with data ― it comes down to their data journey.
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What’s Covered:
- What a digital experience is and how to measure it
- The steps of the data journey and how to create and implement a data strategy
- The platform requirements for digital experience management
