How to Adapt Your Marketing During a Crisis
Pivoting your marketing messages in times of crisisIn times of crisis, it’s important that your brand keeps talking. The COVID-19 pandemic is no exception. It’s during these times that the pent-up demand is being built for your products or services, and it’s the brands that keep talking that will eventually come out on top.
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This guide will cover:
- What you should be reporting on during the pandemic
- How to prepare for the inevitable boom
- The power of marketing automation and how it can help