How to Find Your “Just-Right” Marketing Automation Solution
A best-in-class solution should be easy to use and fast to pivot and scaleChoosing the right marketing automation solution isn’t easy. You don’t want a system so inflexible that it takes hours or even days to get a campaign out the door. On the other hand, a solution that’s simple to use but lacks key capabilities leads only to frustration and lukewarm results. It can also be almost impossible to scale when you’re ready to grow. Want a shortcut to get there? Think about evaluating potential tools on a simple sliding scale with “too inflexible” on one end and “too limiting” on the other. Download this eBook for some key considerations that are worth exploring as you begin your journey to selecting your “just-right” marketing automation system.
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This report from Marketo includes advice on:
- Finding a solution that will help you work smarter
- Looking for the features you’ll need next year and beyond
- How to evolve your marketing, even when you’re growing fast