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The State of Inbound Marketing Trends
Digital advertising naturally complements marketing campaigns. As marketers strive to connect with audiences where they are, it's unsurprising that social media emerges as the top marketing channel.
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2024 EMEA Digital Engagement Benchmarks Report
Unlock the secrets to boosting engagement and conversions online. The Digital Engagement Benchmarks report analysed over 30 million customers to reveal the #1 factor that increases performance - personalisation. Discover how tailoring experiences doubled interaction rates and boosted conversions by 68%. Learn the tactics top brands use like generating 4x more personalised pages. See why audiences now demand content anytime, with 53 minute average webinar time and 21% rise in certifications. Download the report, to apply these data-driven insights at scale and boost your conversions in 2024.
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This report covers:
- How the volume and value of digital interactions and personalised experiences are surging
- Audience engagement is continuing well past the live day of the event
- Audiences increasing the amount of content consumed in digital formats
