How Website Visitor Tracking Can Maximise Your Sales Pipeline

Website visitor tracking offers marketers enormous amounts of insight into potential customers which can be used to personalise campaigns and re-target to optimise results. We know the theory behind website analytics and why they are so beneficial - but how can you draw useful day-to-day insights from your visitor activity? This guide explains visitor tracking in 5 simple steps – allowing you to make sense of your data and make it work for you, instead of the other way around.