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Report Adobe Infinite Brilliance: The Nature of Programmatic

Infinite Brilliance: The Nature of Programmatic

This guide explores how you can evolve your creatives and unlock the beauty and power of programmatic.

On the surface, the connection between fractals and programmatic advertising isn’t obvious, but right down to the melding of art and maths, programmatic advertising has a lot in common with this unconventional geometry. And those similarities pave the way for some serious implications for the way you approach creative assets.

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90% of marketers cite targeting as one of the top two benefits of programmatic.

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