5 Link Building Tactics and Best Practices for Effective SEO in 2023

In this article, we'll explore some of the most effective link-building tactics for SEO in 2023, including outreach link-building.

1. Guest blogging

Guest blogging is a tried and true link-building tactic that involves writing blog posts for other websites in your niche in exchange for a link back to your site. This strategy helps you build links and establishes you as an authority in your industry. It's essential to identify high-quality websites relevant to your niche and have a solid readership to succeed with guest blogging.

Best practices for successful guest blogging:

• Identify websites that are relevant to your niche and have a strong readership. Try using keywords related to your niche and look for websites that appear on the first page of search results. These websites are likely to have a strong readership and may be good candidates for outreach.
• Look for the "write for us" or "guest posting guidelines" page and submit your guest post request. If there’s no "write for us" page, you can contact through a "contact us" form and suggest your article contribution.
• Suggest article title ideas and an outline that could be relevant to the website categories and that was not previously published on the website's blog. Make a thorough research of the website's content and articles published, as well as writing guidelines if they are available on the website.

Here is an example of a message for a successful guest post campaign:

Subject: Guest post request for [Blog Name]

Hi [Editor Name],

I hope this email finds you well. I'm a content creator at [Company Name] and I'm reaching out to see if you're interested in featuring a guest post on your blog, [Blog Name]. Our team has a wealth of experience in [Industry/Niche], and we would love to share our insights with your audience.

We have a few topics in mind that we think would be a good fit for your readers, including [Topic Ideas].

Please let me know if you're interested in featuring a guest post from us.

Thank you for your time and consideration.

Best regards,

[Your Name]

2. Broken link building

Broken link building tactic involves finding broken links on other websites and offering to replace them with links to your site. This strategy is effective because it provides value to website owners by fixing broken links and also helps you build links. Make proper research of websites in your niche, identify broken links in their articles, and offer a valuable replacement relevant to the page's content.

Best practices for successful broken link building:

• Use tools like Ahrefs, Broken Link Checker or Check My Links to find broken links
• Identify broken links on relevant websites and offer a valuable replacement that is relevant to the content on the page
• Craft a personalized outreach email that explains the value of your replacement link

If you have a travel blog, you could identify a broken link on a hotel's website and offer to replace it with a link to your blog post about things to do in the area.

Check this message template as an example of a successful broken link-building tactic campaign:

Subject: Broken link on [Website Name]

Hi [Editor Name],

I came across your website, [Website Name], and noticed that there's a broken link on your page [Page URL]. I thought I'd bring it to your attention and suggest a replacement link.

We have a comprehensive guide on [Topic] that I believe would be a great replacement for the broken link. It's detailed, informative, and would be a valuable resource for your audience.

Please let me know if you're interested in replacing the broken link with our resource.

Thank you for your time and consideration.

Best regards,

[Your Name]

3. Skyscraper technique

The skyscraper link building technique involves creating high-quality content that is better than existing content on a topic, reaching out to websites that have linked to the inferior content, and asking them to link to your improved content instead. This strategy offers value and assists in building links by providing website owners with better content to link to. You must identify content that is ranking well but can be improved upon and then create superior content that offers more value to readers.

Best practices for successful skyscraper link building technique:

• Use tools like Ahrefs or BuzzSumo to find popular content in your niche
• Identify content that is currently performing well but has potential for improvement
• Craft exceptional content that provides additional value to your audience
• Contact websites that have linked to lower-quality content and propose your superior content as a replacement

Let's say you have a technology blog, and you could find a popular article about the best smartphones and create a more comprehensive guide that includes additional information and comparisons. After that, you need to reach out to websites that have linked to the inferior article and offer them your improved guide as a replacement.

Check the template of a successful outreach message for the skyscraper link building technique:

Subject: [Article Title] - [Request for Backlink]

 Hi [Content Writer/Editor Name]

I hope this email finds you well. I was researching [Topic] and came across your article on [Article Title]. It's a great piece of content, and I particularly enjoyed your insights on [Specific Point].

I noticed that you linked to [Source] in your article. While they are a great resource, I recently created a similar article on [Topic], and I believe it provides more value to your readers.

Here's a link to my article: [Article URL].

I was wondering if you'd be interested in updating your article to include a link to my article as well. I think it would provide additional value to your readers and help them get a more comprehensive understanding of [Topic]. Of course, I'd be happy to share your article with my audience as well.

Please let me know your thoughts and if you'd be willing to include a link to my article in your post.

Thank you for your time and consideration.

Best regards,

[Your Name]

4. Influencer outreach

To execute influencer outreach, you must contact influencers within your industry and request that they provide links to your website. Utilizing this approach can establish quality backlinks while expanding your brand's reach to a broader audience. It makes the strategy highly effective for bolstering both your link profile and brand visibility.

Identifying influencers relevant to your industry with a substantial following is crucial for a successful influencer outreach campaign. You can then reach out to them and offer value in exchange for a link back to your site.

Best practices for successful influencer outreach:

• Identify influencers who are relevant to your niche and have a strong following. Use these tools to find relevant influencers and manage your outreach campaigns: Buzzsumo, Ninja Outreach, Followerwonk, Traackr and Klear.
• Before you contact an influencer, do your research on them. Find out who they are, what they do and their interests. Personalize your message and mention specific examples of their work that you found helpful or inspiring. It will help you build rapport with them and make them more receptive to your request.
• Offer value in exchange for a link back to your site, such as a product discount or free product, link back for their website or sharing the content on your social media profile.

Here’s an example of a message to reach out to an influencer in your target niche:

Subject: Guest Post Contribution for [Influencer Blog Name]

Hi [Influencer Name],

I hope this email finds you well. I'm a content creator at [Company Name] and I'm reaching out to see if you're interested in featuring a guest post on your blog, [Blog Name]. Our team has a wealth of experience in [Industry/Niche], and we would love to share our insights with your audience.

We have a few topics in mind that we think would be a good fit for your readers, including [Topic Ideas]. Please let me know if you're interested in featuring a guest post from us.

Thank you for your time and consideration.

Best regards,

[Your Name]

If you are selling beauty products, you could reach out to a popular beauty influencer and offer them a free product in exchange for a review on their blog that includes a link back to your site.

Subject: [Your Company Name] - [Request for Product Review]

Hi [Influencer Name],

I hope this email finds you well. I came across your beauty blog and was impressed with your passion and knowledge for beauty products. As someone who values quality content and honest reviews, I wanted to reach out and offer you a free sample of our newest beauty product.

We believe that our product would be of great interest to your readers, and we would love to hear your honest feedback on it. If you're interested, we would be more than happy to send you a complimentary sample of our product in exchange for a review on your blog and social media channels.

If this is something you'd be interested in, please let me know your mailing address and we'll send over the product as soon as possible.

Thank you for your time and consideration.

Best regards,

[Your Name]

5. Outreach link building

Outreach link building involves contacting company websites and asking them to link back to your site from their company blog. This strategy is effective because it helps you build links from high-quality business websites and also establishes relationships with marketing professionals from other companies.

Best practices for successful outreach link building tactic:

• By analyzing competitor backlinks, identify relevant websites that are likely to link back to your site. You can use tools like Ahrefs or SEMrush.
• Research the company website's content thoroughly and determine whether linking back from their blog will be relevant for your website.
• Before reaching out, take the time to research the website and understand its audience, content, and tone. It can help you tailor your email to the specific needs and interests of the website editors. Make sure to keep your email brief and to the point. Avoid overly promotional language and focus on the value you can provide.
• Offer value in exchange for a link back to your site, such as writing an SEO-friendly guest post relevant to their business niche, co-marketing cooperation, which includes sharing content on your social media profiles, linking back to their company website from your next guest post, etc.

Here’s an example of an outreach message for effective link building strategy from a company website:

Subject: Link exchange request

Hi [Influencer Name],

I'm reaching out from [Company Name] and I think our websites could benefit from a link exchange. We both operate in [Industry/Niche], and I believe that linking to each other's websites would be mutually beneficial.

We could feature your website on our [Page/Post Name], and in return, we'd love to be featured on your website as well. Please let me know if you're interested in exploring this opportunity further.

Thank you for your time and consideration.

Best regards,

[Your Name]

Final thoughts

Link building is an essential aspect of SEO, and the tactics that work best are constantly changing. In 2023, it's important to stay on top of the latest link building strategies to ensure that your website ranks well in search engine results pages. By using tactics like guest blogging, broken link building, the skyscraper technique, influencer outreach and outreach link building, you can build high-quality links that will help improve your website's SEO and visibility. Remember to always offer value to other websites and provide high-quality content that readers will find valuable.