Marketing 'Buzz' Barometer
Which terms do the industry keep coming back to?We've reviewed the most popular terms, phrases, concepts and tactics from the past seven years of marketing and analysed the coverage each has received in the media. This gave us a pretty good view of how the wider industry feels about each of these terms, as well as which are most important. Using this data, we benchmarked which practices have had sustained success in marketing conversations versus those that haven't.
Report Snap Shot
- Multi-Channel marketing is an essential part of any marketing strategy in today's multi-device and multi-touchpoint customer driven world.