Marketing Reinvented 2021
Expert Insights: Agency EditionBased on the work of Rishad Tobaccowala, former Chief Growth Officer of Publicis and author of Restoring the Soul of Business. His October 2020 article “The ABCDE of Marketing Re-Invented,” provides a framework for how marketing has changed and is changing into the future. With his permission, we have adapted his framework for reinvention and interviewed 12 leading industry experts on both the agency and brand side to gain their insights on the future of marketing.
Report Snap Shot
This report offers insight into:
- Audience
- Brand
- Content
- Data
- Enterprise