7 Monthly SEO Tasks to Add to Your Digital Marketing Strategy

However, SEO is not easy. It’s an enormous task that requires discipline and needs constant improvement and hard work to pay off. Some SEO tasks are continuous and must be done a monthly or even weekly basis.

What should SEO tasks be prioritized?

Here is an SEO cheat sheet with ten recurring SEO tasks.

1. Optimize existing content

Like the internet, the SEO landscape is constantly changing. Google continually improves its algorithm and releases significant changes every few months. As such, staying on top of the changes is vital to traffic from search engines.

One of the most critical efforts to keep up with these changes is by constantly optimizing your content for SEO. It includes optimizing your title tags, meta descriptions and images. These factors will support your website to rank higher in SERP and get more traffic from search engines.

2. Constantly check rankings

Your website ranking contributes significantly to organic traffic and brand awareness. No matter what your target market is, as long as your website ranks on specific keywords in SERPs, your company will grow and benefit from it.

SEO specialists need to monitor and check your website's ranking. Through this, you can see if your website has improved or worsened over time and is on the right path to success.

Likewise, rank checking should not solely be implemented on your website but also your competitors. By doing so, you can pinpoint their effective strategy and adjust your own accordingly.

3. Update your content strategy

Creating an organized topic strategy is essential for SEO. It helps search engine AIs and crawlers understand your website and improve your content's performance. In addition, the topic is what drives users to your website. Thus, it's essential to keep it exciting and dynamic.

However, as mentioned earlier, the internet is constantly evolving. Algorithms changes, and so are the interests of the user. As such, businesses need to keep up with these trends. Now and then, you should revise and update your content strategy.

Likewise, here are some ways to improve your content strategy:

• Find content your readers will be interested in sharing
• Study your readers and their behavior
• Update statistics and other data on your website
• Create topic clusters and pillar pages of new trends and technologies

To learn more about the most important content metrics and best practices, listen to our interview with Marco Giordano on The Strategic Marketing Show:

Listen to the episode via your preferred pocast platform:

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• Amazon Music

4. Track and update keywords

Keywords are the cornerstone of SEO. It helps Search Engines robots to identify what your page is about and show them on SERP accordingly. Through keywords, users can see your page on the SERP or find your page when they search for a particular keyword associated with your content.

As such, you must constantly track and optimize your website's keywords. You must find the right keywords and place them appropriately throughout your content to improve your keyword performance. In addition, here are some recurring keyword-related SEO tasks you need to do:

• Audit your website's on-page SEO strategy. Identify Title Tags, Meta Description, Header Tags and Content
• Find Keywords related to your niche
• Map your Keywords and add them accordingly to your site
• Avoid Keyword stuffing

5. Conduct competitor analysis

Like any other business, most business websites compete with each other. They want to make sure that their website ranks higher on SERPs as it’s more likely for a prospect to see your website and avail of their products or services.

As such, keeping track of your competitors through a competitor analysis is essential. Competitor analysis is a way of determining who your competitors are. It can also help you assess their SEO strategy and collect information that can help you boost your website.

Likewise, your SEO competitor analysis should include factors such as Keywords Gap, SERP Analysis, Backlinks, Technical SEO, User Search Intent and more.

6. Monthly SEO technical checks

Technical SEO is a subset of SEO that deals with the technical aspects of optimizing a website to rank higher in SERPs and surge organic traffic. Technical SEO encompasses many different areas, including

• Website speed optimization
• Site structure optimization
• HTML code quality and semantic markup
• URL structure optimization

7. Earn backlinks

The last step, which is the most important, is creating backlinks. Backlinks are hyperlinks from other websites to your website. It’s essential for SEO as it helps improve your website's Expertise, Authoritativeness, and Trustworthiness (E-A-T).

To start a link-building strategy, you should implement the following:

• Create high-quality and linkable assets on your website
• Identify link-building opportunities and look for prospects from reputable websites
• Write guests posts on websites
• Regain missing backlinks or broken links
• Check and replicate competitor's backlinks

Final thoughts

In summary, SEO is constant and needs to be improved when required. It is a long-term commitment, and results usually are not instant. It might be overwhelming to anyone. However, SEO will surely help your business with the proper planning and strategy.

Take it easy, plan all necessary activities and slowly schedule each task. Make sure you progress each week, and soon, you’ll see results.