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Omnichannel Marketing in Retail
In today’s modern marketing communication in the retail sector, it is vital to provide the multitude of channels with suitable and relevant content.In modern omnichannel retail marketing, it's vital to reach customers with precise and relevant content across many channels. But finding your way through the complex MarTech landscape for the appropriate software to successfully achieve this across a myriad of channels, is a real challenge.
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- Get a handle on terms and systems like PIM, DAM, and CMS
- Learn how to produce and manage content for all channels efficiently and securely
- Understand why openness to integration is so important for success
