Path to Personalization
The 9 keys to driving stronger relationships—one customer at a timeWhile 1-to-1 personalization is the Holy Grail of marketing today, most companies are still just beginning the quest. You’ve still got time to join, and fortunately there’s more than one Grail to go around!
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Typically, industry best practice dictates that you segment the customer journey into the following four key stages:
- Need
- Research
- Decision
- Customer