Report
![Drift The Guide to Conversational ABM]()
The Guide to Conversational ABM
Answering the big questionsBlasting out as many generic ads as possible may seem like the best way to garner the most leads, the idea being that is you get so many leads into the funnel some must come out as customers. However identifying the companies you really need and personalising content results in far more effective opportunities. This report analyses a technique which takes it further: Conversational ABM provides an even better approach, with targeted messaging and effective recognition of the brands you want to work with.
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What You'll Learn
- How do you identify companies that are both a good fit for your product and ready to buy?
- How do you segment those companies in a meaningful way?
- How do you craft personalized marketing messages to send to those companies?
- And once you succeed in getting people from those companies to visit your website, how do you engage with them and facilitate their journey through your sales funnel?
