Ebook
![Lob - The Modern Marketer's Guide To Omnichannel Marketing]()
The Modern Marketer's Guide To Omnichannel Marketing
Lob is transforming direct mail into intelligent mail, allowing companies to improve acquisition, ROI, and customer lifetime value.Today’s connected consumers expect memorable customer experiences. Response rate data indicates that consistent interactions across multiple channels is the new baseline for all marketers. In The Marketer’s Guide to Omnichannel Marketing by Lob, you will learn how to align all digital and physical touchpoints in the customer journey and guide consumers along a path to conversion and scale. This guide will break down the fundamentals of modern omnichannel marketing execution while offering data-driven best practices for your marketing strategy.
Report Snap Shot
- Omnichannel customers purchase 2.5x more frequently, spend 13% more, and provide a 30% higher lifetime value.
- Digital channels have a 1-2% average response rate but can show a 27% response rate when combined with an offline channel like direct mail.
- An omnichannel approach works best when every channel has the same workflow to unite design, customization, scheduling, and sending in a single stack.
