The new age of content management: Key features of a modern content platform

And, with the profusion of new digital channels through which to engage consumers—from chatbots and voice assistants to social media—content management naturally had to take on a new definition beyond the web. But content is not dying. Quite the opposite. At Brightspot, we wholeheartedly believe that every business is now a content business. One of the biggest shifts we’ve seen over the past few years is that it’s no longer just publishers and media companies who use content to drive revenue—everyone from eCommerce companies to B2B brands are putting content at the center of their strategy in order to reach customers in new ways.