The New Rulebook for Testing: Go Beyond A/B

Multivariate testing (MVT) is a form of controlled experiment that many of the world’s top marketing teams apply to gain more data-driven insight on what makes an audience tick. Email subject line multivariate testing can reveal the linguistic variables that perform best at engaging your audience. Many email marketers will tell you that you should apply multivariate testing, but what they don’t tell you is how to do it with scientific rigor.