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The Personalization Maturity Curve
There's no quick fix to successful personalization, and many organisations are caught up in the complexity and scale of the transformation required. How can you ensure you get personalization right?54% of personalization "leaders" beat their revenue targets last year - and only 15% of those lagging behind could point to the same numbers. What does this tell us? We need to find relevance, or risk extinction. But getting personalization right takes a lot of time, resources and effort.
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Download this guide to find out how the Personalization Maturity Curve could benefit you on your journey to successful personalization.
