The Power of Experience in Search
Delivering experiences that work using the theory of flowGoogle’s Search Experience update rolls out in Summer 2021, the latest update to encourage a better, safer, faster and more secure online experience. The roll out places even more emphasis on brands to create a better online experience and improve their customer journey. This guide will help you understand what the Search Experience is and how it could affect your brand.
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- Why experience should be at the heart of your performance marketing strategy
- How you can improve your customer journey
- The power of combining organic and paid search strategies