Understanding Gen Z Trends

Want to understand the emerging trends shaping the lives of Gen Z? The results of a brand new survey of the UK’s 16-24s is here and here’s a taster of what the research revealed: 75% have bought online from new product categories in the past year, 91% feel social media has impacted their wellbeing in a positive way, 85% say being themselves is more important than fitting in. Download this overview for more information on how you can access exclusive insights into youth marketing.