Use Your Assets: How Rich Imagery, Video and Product Content Can Boost Sales

Digital has been the sole route for consumers to experience brands and discover products over the past year. Ecommerce has unsurprisingly soared during that time and accounted for 27.9% of total UK retail sales in 2020, up from 19.2% the previous year. However, competition is rife online, and the bar is constantly being raised in terms of customer expectations. This report explores what digital features really make a difference to consumers and drive them to buy, and how brands can use their assets to improve the CX.