6 Types of Visual Content to Boost Your Website Traffic

It's human nature to be drawn toward visual stimulation. According to studies, 65% of humans are visual learners, and 90% of the information the human brain digests is visuals.

Given these numbers, it's no wonder why social media platforms such as Pinterest, Instagram and Snapchat thrive. These visual-based networks are perfect for sharing various types of media files. And did you know, visuals are not only more shareable but also proven to be better for engagement and website traffic?

However, It's not just about visuals but also about using the right type of visual. Most marketers mainly focus on pictures and videos in their visual marketing strategy. But there are more options!

In this guide, we’ll take a look at the six types of visual content that can boost your website traffic. We’ll also help you differentiate between the 'wow' and the 'yawn' visual. This will ultimately help you decide the type of graphic to use on your website.

1. Images

Images have been at the forefront of content marketing for a long time. If you want your content to get more engagement, just add pictures. High-quality, unique images can also help boost your website traffic.

However, when adding pictures, focus on the relevancy to accomplish this goal.

For instance, suppose your website advertises your fitness training industry. In that case, the photographs you use should be relevant to the niche. Images that show your expertise in the fitness industry. Or the 'results' you will help the audience achieve by becoming a member of your academy.

The proper use of pictures will help boost your website traffic by engaging the target audience.

For inspiration, check the image used on the homepage of Fitness Blenders:

Look how clear, crisp and professional the image is. Their target audience wants fitness - so this image nicely showcases the transformation they can help them attain. It's not only relevant but also engaging and visually appealing.

The only problem for marketers is the supply of high-quality images. Sourcing custom photographs is time-consuming and expensive. You have to hire a group of professional photographers, designers and editing experts to create unique images. Plus, not every business has the required budget.

In this scenario, your best bet is to rely on websites that offer an affordable selection of stock images. These resources are available in numerous niches to help you achieve your marketing goals. The best thing with stock images is you own the rights to use them. 42% of marketers also claim that stock photos are the most frequently used visuals for content marketing.

1. Infographics

Infographics have been the go-to type of visual content for almost every business. According to Hubspot, infographics are the fourth most used visuals in content marketing. Adding them to your SEO content plan can help your business reach a larger audience and communicate information with minimal effort.

If your website showcases complex data and statistics, you should consider creating infographics to illustrate your point more efficiently. An infographic can also help you differentiate your content from the competition. When you create an infographic, you're not just sharing interesting data; you're also defining your brand's story.

For instance, if you read the blog, "24 B2B Tech Buyer Insights for 2022", Inbox Insight have shared an easy-to-digest infographic about B2B market research. Had this been in the long-form text, possibly the audience would have skipped most of it.

This infographic not only helps the blog stand out against the competition but provides complex information simply and engagingly.

2. Video

Video is another type of content that can help your website traffic by engaging a larger audience. According to research, 54% of users prefer to see video content about the brand they love. They also help your website get indexed faster by Google.

For this reason, videos are rapidly becoming popular in the digital world. Moreover, businesses of all sizes and niches invest time and effort to create videos.

However, if you want to attract more traffic with video content, you'll need to focus on the type you use.

For example, suppose your target audience is interested in entrepreneurship. In that case, you should create educational videos to help them learn how to start a business.

Another way to use videos is by creating demos of your products and services. For example, if you're a real estate agent, your website can have a video showing the location of your listing along with footage of the interior and exterior. This way, you can give a virtual tour to potential homeowners from the comfort of their homes.

3. Screenshots

Screenshots are one of the most accessible types of visual content to create. Instead of relying on text, use screenshots to help you demonstrate how a digital product works, highlight its features and provide a sneak peek.

For instance, if you're advertising an app on your website, you can use screenshots of the app instead of just adding the icon. High-quality screenshots will help grab users' attention and showcase your product's capability.

You can also use screenshots in your blogs posts and social media posts to showcase your product's value proposition.

4. Graphs or charts

Graphs or charts are another effective type of visual content to help increase your website traffic. They are one of the most functional forms of visual content to create.

Statistics and numbers can be confusing for the audience, particularly when they aren’t aware of the context. To aid them with better understanding, use graphs and charts to showcase the result of studies and research.

For instance, if you read the blog: IT Tech Buyers: Where and How Much are they Planning to Invest Next Year? you will see the use of 5 different graphs to explain the stats. These visuals are compelling as they explain complex information simply, helping readers understand the topic.

5. Mascots and icons

Mascots and icons are also popular types of visual content to help your website traffic. They work as a 'representative' of your brand and make it more memorable.

Besides the main website, they can be strategically placed in your social media posts, blog posts, and ads to attract attention. When used correctly, they help create an emotional connection with the audience.

For example, if you check the home page of the SilverBack App, you will see their mascot - the gorilla on their website.

If you look closely, you will observe that the smiling gorilla holds a file. This demonstrates how the SilverBack App can help users boost productivity and happiness by reducing distractions.

The idea is simple, but the mascot makes it more persuasive and compelling.

Final thoughts

Using different types of visual content to help your website traffic is a great way to enhance the user experience and engagement. Use the different types of visuals described above to help your website grow. They are simple to create and can be used in various forms to get your message across.

Visual content is the future of marketing and is here to stay. So the sooner you embrace it, the better it is for your business.