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Report VML - 7 Ways to Navigate the Automotive Digital Disruption

7 Ways to Navigate the Automotive Digital Disruption

The automotive industry, a key driver of global economic evolution, is facing disruption in production, distribution, marketing, and sales. The report outlines 7 critical areas for transformation, including digital capability for scaled connection, marketing integration, and customer journey orchestration.

Report Snap Shot

  • Prioritising a digital-first, connected customer experience
  • Accelerating performance with AI and insights from comprehensive data
  • Operating with a digital, performance marketing model using connected platforms
  • Harnessing data insights to orchestrate digital-first customer goals