Back to School: A Guide for Ecommerce Managers

If you’re planning on working the 19.7 million college students across the country into your 2021 strategy, Back to School needs to be on your radar. From May through September, young consumers will be inheriting their purchasing power, embracing independence, and forging brand affinities that will last a lifetime. There’s no better time to make that first impression than in Back to School season – college is where young people shape their identities and inherit their spending power for the first time. Read this guide, specifically designed for those working within ecommerce, for everything you need to know about moving your revenue needle this Back to School season.