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Report VML - An Industry in Disruption: The Automotive Marketer Readiness Guide

The Automotive Marketer Readiness Guide

The automotive industry is undergoing unprecedented disruption driven by the development of connected and electric vehicles and new digital-first brands. While product innovations have catalysed changes in the industry, the greatest transformation is now occurring in marketing and retail. This paper outlines how legacy automakers can gain advantages during this period of upheaval by leveraging their scale.

Report Snap Shot

  • Prioritising digital-first, integrated customer journeys
  • Harnessing new data types within the industry
  • Connecting back-end platforms for intuitive front-end experiences
  • Orchestrating efforts aligned to performance marketing

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