Blueshift Customer Stories: Tuft & Needle Improves Email Revenue by 181%

Daehee Park and JT Marino were fed up with inconsistent skews, pushy sales reps, and poor customer service that they established the world’s first direct-to-consumer mattress and bedding brand, Tuft & Needle. The brand quickly rose to popularity and eventually merged with industry veteran Serta Simmons. Prior to the merger with Tuft & Needle, Serta primarily sold in brick-and-mortar stores with a limited online presence. Serta saw immense value in Tuft & Needle because of their D2C business model and marketing expertise needed to bring the Serta team to the next level.