Gaining a Competitive Advantage Through Subscription E-Commerce

According to research firm McKinsey, 15% of online shoppers have signed up for one or more subscription services. McKinsey also found that the subscription e-commerce market has grown by more than 100% a year over the past five years. Adding a recurring revenue stream is becoming more and more common as the subscription model continues to prove its benefits to consumers and businesses alike. As consumption patterns continue to evolve, businesses need to be able to take advantage of new opportunities to grow revenue.